How to Choose the Right Email Marketing Provider

There are many companies in the marketplace that provide email marketing and it’s often hard to choose the right one. Especially given that it’s not always easy to predict your future business needs – so what might be the right solution now, may not suit your needs in a year or two’s time. Getting it wrong though… can be costly!

One often neglected factor is the potential cost or loss you can incur if you need to move between Email Marketing providers. Because of Spam laws and the associated opt-in procedures required to import a database it’s often not easy to move your list to a new provider and you can easily lose anywhere between 25%-75% of your subscribers/community if you move your list. So it’s important that you start with a provider that can offer everything you need for the long term. Just going for the cheapest or easiest to use to start with can be a very costly false economy!

Email Marketing ProviderThe last thing you want to do is spend a lot of time, energy and money building up a community list and then lose a large part of it if you need to move to a new provider. Your email list is a business asset, so make sure you treat it as such. Here are a few tips to help you make the right decision:

Think long and hard about your future online marketing strategy. Consider not only your plans for the immediate future, but think 2, 5 or 10 years into the future and how you predict your business will grow and change and what features you might require further down the line. Consider carefully if you need e-commerce/online shopping facilities as well as email marketing and how important it is or isn’t for these to be integrated within the same package.

Then research potential email marketing service providers that offer the features you’ve identified you will need. We’ve recommended a few below to help you get started.

Also research other companies/competitors that already have a similar online setup for promotions and sales to the one you’re aspiring towards. Get on their list and find out who they are using.  (Many of these providers have their logo in the email footer, or on the unsubscribe or manage your subscription page, so by signing up you can peak behind the scenes to see which provider that company is using.)

Lastly make sure you check the list import policy of your favoured provider before signing up. If you already have a list of database of customers and prospects, make sure you fully understand the process and policies for importing that list into their system. Many companies require you to either certify that it’s already an opted in list, or will require those people imported to opt-in after the import – and if they don’t then you won’t be able to email them any more. 

If you’d like some help or advice with this process, or planning a list move or list important strategy to minimise any loss of subscribers, then please give us a call on 0333 200 2612.

Recommended Email Marketing and Auto-Responder Providers

The providers listed below are the top ones we’ve come across and are highly rated and widely used. They all offer a slightly different service and most offer a free or very low cost trial period. Only two of them include an e-commerce facility with digital product delivery, and the others vary on their ability to integrate with another e-commerce product.

Remember: Choose your email marketing provider very carefully…

AWeber
Auto-Responder & Email Marketing
(One of the most widely used and highly rated solutions)
AWeber - Email Marketing Made Easy
1ShoppingCart
Auto-Responder, Email Marketing & E-Commerce
(This is the one we use!)
InfusionSoft
Auto-Responder, Email Marketing & E-Commerce. 
(Often revered as the #1, but with a price to match)
Infusionsoft - try it free
Mail Chimp
Email Marketing
(Free for low volume)
Mail Chimp

Get in touch if you have any further questions: 0333 200 2612

 

 

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